The client wanted to transform their sales message into a compelling visual story. Content was rethought and reorganized into a storyline that aimed to reduce cognitive load, improve retention, and keep the target audience engaged. Client: Anonymized.
I worked with the Corporate Messaging team at Salesforce to refine their Corporate Template, providing a set of layout ideas and templated designs to enable easier adoption of branded materials.
The marketing team at Community Coffee wanted to update their brand look and feel, including their corporate messaging. The end result shows how they’ve evolved to better serve customers while staying true to their roots and the community that got them started.
The small team at this startup sought to uplevel their design and messaging as they prepared to bring the concept one step closer to market. We leveraged a clean layout system, refined color palette, and improved typography.